I am an expert in asking the right questions about your business

I have over 20 years of experience in marketing research – experience in leading research institutes and as marketing research & consumer insights manager with Unilever for 9 years
With deep knowledge of market research and ideation tools I extract powerful consumer insights and transform them into business opportunities

I have experience in the areas of strategy development, annual business planning, pricing/marketing mix, consumer behaviour and trends, marketing research tools and techniques, innovation planning & development , advertising & communication

I am now a freelnace market research consultant and I conduct market research projects in Israel and in other countries where needed